How can the soul of a territory be embodied in a transcultural experience?
With Savourer le fleuve, Mirari transformed the Canada Pavilion in Osaka into an immersive stage where the St. Lawrence River became the central character. Over the course of three days, Japanese decision-makers and experts were invited to discover Québec through a multi-sensory dramaturgy blending taste, scent, visuals, and sound.
At the heart of the experience: the St. Lawrence, both powerful and poetic, as a symbolic figure of Québec’s identity and collective imagination. Inspired by its rhythm, strength, and evocative power, Mirari created an immersive environment where each sense contributed to the unfolding narrative. Guests were guided through a visual and sonic journey in dialogue with culinary creations by Chef Jérôme Ferrer and olfactory pairings by sommelier François Chartier.
The result: a cultural encounter that transcended language barriers and spoke directly to the senses.
Mirari coordinated multidisciplinary teams across two continents, integrating scenography, sensory design, and international logistics. This approach turned creative expertise into a diplomatic and cultural language. Savourer le fleuve demonstrates the power of experiential design to forge connections beyond words—a form of cultural storytelling that shifts perception, creates relationships, and reveals the universal in the particular.
